Hey listen, getting things
for free do not come easy, I must warn you. Facebook offers paid ads which are
well targeted to your desired audience so if you can afford at least $5 a day,
I recommend you pay to promote your product after I have taken you through
these steps because it’s a guaranteed avenue for sales. Nonetheless, the free
process still works very well if you have the patience to spread the word and
go viral.
CREATE
A PAGE:
First off, you need to
create a Facebook page to spread the word about your product. Creating a
Facebook is pretty easy. Facebook provides you the basic action buttons in the
drop down menu on your profile at the top right corner. Just click on ‘create
page’ as seen in the above photo.
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| Facebook page |
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| Facebook page |
The page creation involves
four basic steps - “About”, a “Profile Picture” for your page, “Add to
Favourites” and choosing the desired “Audience” for your page. Of course you
must add appropriate pictures (profile and cover) that correspond with your
product and also add the page as a favourite. This would make it possible for
you to quickly locate it among the list on the right-side panel on your
newsfeed page so that you can quickly make changes or post new content. Now, you should know what to
put in the “about” section. Here, make sure you input the most important
keywords of your product within the write-up and then if you have a desired
audience for your product you can specify. This is especially good if you
intend to “promote”(pay to advertise the page) because you can directly
research for high converting countries and target them directly. For the free
version however, I recommend you keep it open for all locations. Then pick the
gender, age range and interest for the page. The interest should be what your
page is actually about. See in the pictures above.
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| Facebook page |
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| Facebook page |
Your page is almost ready.
If you want to promote the page, which is highly recommended, click the promote
button on the right and choose the price at which you want it promoted. There’s something very important you can add
that would help your conversions greatly. On the cover photo click on the “add
a button” menu and find a variety of actions that you can take as seen in the
images above. I recommend that you pick
the “learn more’ button and insert a ‘shortened’ affiliate url using any of the
good url shortening services out there, if your page is about a blog on an
affiliate product, that is. I have found this to work very well for me. Facebook, now offers you the opportunity to promote
only that button directly from there. Of course, if you have a personal website you can do same.
HOW
TO GET YOUR PAGE TO GO VIRAL AND GET PEOPLE TO JOIN!
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| Facebook post page in groups |
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| Facebook schedule post |
Now here’s the difficult
part and this requires patience since you’re not using ‘promotion’ for your
page. Of course you can spread word around about your page and invite friends,
family etc. to join but what if these people are not really interested in your
content? That makes it very important for you to dig deep and find the right
audience for your product. How do you do this? Use the Facebook search button
to find groups and other pages similar to your product. Join and like them
respectively. I suggest you find groups or pages with active members of at least 2,000 or
likes. Join as many as you can. Now here’s the crucial part! Everytime you post
new content on your profile, share this content directly from your page into these
other groups or pages of the same interest as yours that you have joined as
seen in the picture above. A lot of people make the mistake of just posting
content on their pages or walls and expect that people would find them by searching
Facebook. Yes, that’s possible but it would take a hell of a long time for your
content to go viral and attract likes. However, once you post directly from
your page after you have posted new content people get curious and trace the
link back to your page and like it. You may get lucky and have people share
your page too. I have personally done this with great success. The ‘likes’
trickle in bit by bit and then sooner than later your audience would increase
as long as you have the patience and keep churning out fresh content and engaging with fans of your page. On the publish button, you also have the option to schedule posts. This
helps to keep the page active whilst you’re away. Don’t
directly advertise your page in other groups or on other pages. Many page
admins don’t like that. You may get deleted and blocked if you’re not lucky! Keep the page active
everyday with new postings. These postings do not necessarily have to be about
your product. You can find links related to your product online and share as
long as it would keep the page active or people would leave.
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| Get leads with traffup |
Finally, Traffup is a
website you can join. It’s a place, where you can add your page or website and
gain credits that you can in turn use to promote your page. It has several action
features for Facebook likes, Tweeter retweets/follows, website viewing and
instagram follows/likes but let’s focus on the Facebook portion of it. When you
sign up you can undertake any of the activities mentioned and gain credits to
use for Facebook likes. The good thing about Traffup is that, people are not
obliged to like your page based on an exchange. When someone likes your page,
it was more likely because that person was interested in what you have to offer.
You can really garner some real leads with this one and this is all for free.
As your following grows, Facebook would be forced to recognize your importance
and put you on top of the search pile for further growth.
There you have it! Go ahead
and go viral but be patient and follow the sharing policies of Facebook if you
don’t want your content to be deleted. Are you going to get 1000 followers in one day with this approach? No,
unless of course you’re Usher but it’s a great approach to start off and
gradually climb to the top. If you found this article useful, feel
free to share it and comment.
RESOURCES: Facebook
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