Are you new to online
business, do you run a blog or do you have an existing website that is not
attracting your desired or projected traffic because you can’t publicize it
through paid adverts. Have you done the basics, that is, written quality content
with the perfect headline and all? Do you wonder how to get some massive direct
traffic to your website? Direct traffic often converts because the people who
click on links you share or enter your website address directly into their
internet browsers make that decision consciously because they actually want something from
you. Simply put, they are not finding your content or product through general
search; they know what they want and so they come directly to you because you’re
offering it. Ok first of all, before I get down to brass tacks, I suggest you
read this article that I wrote earlier to get acquainted with an SEO software
that would help you to optimize your website and dominate search engines for
effective results: Best SEO Software . But, this is not the focus of the article as you know so
let’s get back to the topic.
traffic infographic |
I know that, the biggest
concern of most new businesses online and blogs is how to get traffic. It’s not an easy task trying to sell your
product or ideas online, though the World Wide Web is a whole huge economy on
its own. Yet, it can still be easy if you know your way around. I have had a
lot of tough lessons in my 3 years journey online and I must admit, I am still
learning. I own a few blogs and online shops in different niches but I have
intentionally not optimized a couple for search engine results because they are
still on ‘test drive’. Those are the ones I use for the processes I am about to
show you.
So
how do I get massive daily direct traffic to my blogs without SEO?
Real
Interest In People
Look, no matter what you
think, this is not an over-flogged topic. It’s a person who would buy into your
ideas or products and that is why you need to show real interest in people.
Note the emphasis on REAL! So what do I mean? Text book marketing teaches
you to shelve your emotions (the customer is always right concept), put the
customer first and get to know about their personal lives and all. Well it’s all
fine except in my opinion it becomes manipulative if it’s not real.
So, connect with people on social media and show real interest in their
content or forget it… Here’s what I do and it’s all real. I have accounts on
almost every social media platform that you can think of. Some, under different
names and others yet to be converted into business profiles (the reasons are
explained in another paragraph). I have connected with thousands around the
world. In the ones that I took the initiative to connect, I carefully read the
profiles of these persons to ensure that I have real interest in their
content. That way, I would not have to force myself to like what they are
selling or writing about; the interest comes naturally. I comment, like,
retweet, re-pin on Pinterest or + their content and share them on my news feeds.
Guess what happens, the favour is very often returned when I have a new product
posted from my online shop or a new blog content posted. I do this mostly on
Google +, Twitter, LinkedIn Tumblr and Instagram, etc. Infact, on Google + for
example, I give my profile a personal touch by sharing short ‘hello’ videos and
also videos of my guitar playing hobby every now and then. This serves to
provide real impressions to my connections online. These actions do not only serve to prove you’re real but also, since
algorithms on social networks are structured to give you more exposure the more active you are, you get
connected to the most relevant content and your content is similarly exposed to
the relevant people. So for example, you’re
sharing, liking, +ing or re-pinning content on fashion, algorithms would find
and suggest people with similar interests for you to connect with and also you
would be suggested to others to connect with or follow you. In this case, the more
active you remain, the more exposure you tend to get.That’s how good technology
is! People are the most important part of getting traffic, leads and making
sales or if you run a blog, getting advert clicks. I am highly privileged to
have some of my connections as high influencers in their fields therefore this makes things all
the more easy because people believe what they say. Do I read, comment or share
everything my online connections post? No because naturally, I would like some
content more than others but also, time constraints do not permit that so I
ensure that, at least my top 20 engagers receive some thumbs up from me very
often and consistently. If it’s a long article that I have no time reading
immediately, I save it in pdf to be read later. Once I read it, I form an
opinion, go back to their page and add a sincere comment. The best thing about
this is that, I do it because I have real and not fake interest in the
content they shared. Do I bother if the favour is not returned?? Hell no,
because I first and foremost liked, shared, retweeted or commented due to real
interest in the content. I have seen a boost of about 20% in traffic and
conversions with this approach alone and best of all they are direct (real
people interested in my product or content). One last thing!! Make sure you
engage with every comment on your content, profile, tweet or whatever there is.
Reply to comments, +, retweet or share them if you agree. Apply same sometimes
even if you disagree because this would prove that you’re tolerant of diverse
views. Simply put, don’t leave any questions unanswered including emails and
any comment unappreciated even the bad ones. This is very important otherwise
your content would look unreal and dry!! Finally, with this particular
approach, I have not only been able to do good business but I have also been able
to build a network of wonderful and real friends, albeit online, where we help
each other with ideas, thoughts, suggestions and solutions in challenging times and even with personal life issues. Oh yes!! I am very lucky and grateful to all my friends. Point To Note – Be
Real + Engage + Expect Nothing In Return
The
Most Effective Social Media Sharing Strategy
Yes, I am aware you know
this but how do you do it effectively for maximum results? It can be a bit tedious
but done well, the results can be amazing. This is what I have done and you can
adopt it. I have registered on many social media platforms like I said earlier.
Infact, I have a whole word document that contains all my social media user
names, emails and passwords with which I registered so that I would not forget
anything. On some of the platforms, I have converted my real name to another
name. An example is my Instagram profile. This is basically to avoid the social
distraction that being found by family and friends on these platforms may bring.
Well, if you’re family or friend and you find and add me on any of these
platforms, great but you’d have to understand that my interest on that platform
is different or you would be very disappointed, I am sorry. I need to stay
focused on the primary objective so I use these different names. Likewise
I have different emails strictly for business purposes and creating blogs in
different niches. For example, I have two Gmail accounts and on both accounts,
I run two different blogs each in different niches. This is all for the purpose
of avoiding the use of one account to share my content which can come across as
spamming sometimes. Is this ethical? Well I do not know. All I know is that,
it’s working. Oh yeah, I told you this
is uncensored!! All this said, it’s however
very important to break things down to your friends, family and spouse or they
might get a wrong impression about your online activities. People who are not involved
in working online from home tend to believe that it’s all fake and fraud or
maybe you might be cheating. That’s why it’s important to break things down to
the core to everyone around you, maybe with some evidence. If they love you and
have your interest at heart, they would understand. For example, if you were my
spouse, you would think I am cheating on you because I tend to interact a lot
more with my female network. The reason is simple! My analytics by gender show that, a lot more
females visit my blogs and fashion shops than males. This also implies that,
more females are purchasing my products than males so I must give them a good
deal of attention. There’s a belief out there that females make more purchases
than males, anyway.
How
To Choose People To Follow On Social Media
competitors |
who to follow on twitter |
For effective social media
sharing for your ‘product’, you can’t just follow anyone on social media. If
your intention is to solely get social that’s fine but you’d need to create a separate
account for that because it comes with its own distractions. You need to target
the audience that is most likely to be interested in what you have to ‘sell’.
Here’s the simple trick. Find your competitor’s followers and follow them.
However, you should not follow just anyone in your competitor’s follow list.
You should find real people with real names, not profiles with organizational
or webpage names. The picture illustration above should help you understand
what I mean exactly. I have picked my possible competitors in the first
picture, highlighted examples of those to follow (real people) and crossed in
red, who not to follow necessarily in the second . You can however consider them as competitors
and explore their followers later for following. This works very well on social media platforms
with the ‘follow’ feature, like Twitter, Pinterest, Instagram, Tumblr, Google+
etc. A lot of them are likely to follow back. Once they do, your shared content
would be appearing in their newsfeed. The assumption here is that, these ‘real
people’ would likely be interested in what you’re offering, which is often true
since they are following your competitors. You should however keep an eye on
your competitors and make sure you offer something better than what they are
offering. On Facebook, this can be a bit tricky because not everyone activates
the ‘follow’ button and you can’t go sending friend request to everyone or
Facebook would ban you. What you can do on both Facebook and even further on
Google + is to join as many groups and communities in your niche as possible.
Look out for active groups and communities with at least 1000 members, no less.
Install
these 3 browser Plug-ins – Buffer, Shareaholic/Share and Pinterest
installed plug-ins |
These three basic browser
plug-ins would enable you to share your content on most social media platforms
directly from your content and best of all they are free. Well, Buffer has a paid version which allows
you to add multiple accounts from one platform but the basic is free. “Share” alone, connects you to over 100 platforms on which you can post
your content directly if you have the time and patience. Now, the job
is done! All you need to do when you have new content is to open the content page, locate the plug-ins on your browser spend some time sharing it on
your social media profiles and watch the traffic grow by the hours. Share in groups on Facebook and Communities on
Google+ too. My suggestion would be to share in not more than four communities
every two days on Google or you might get a page warning and a possible ban.
Conclusion
I personally use this method
to great success at least thrice every week.It's time consuming and can be very frustrating with a slow internet but if you have the patience, it's worth it. I have seen a huge jump in my page views and
affiliate revenue with this method all because this is directly targeted
traffic. I can dedicate a whole day just doing this whilst my other optimized
blogs for search engines also run on auto-pilot generating organic traffic.
Give it a shot. I wish you all the best. Feel free to comment below and share
any ideas or this article if you found it useful.
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